Beyond Creativity: How AI is Reshaping Advertising Agencies
Last week, I had the opportunity to speak at the inaugural TBWAI event, organized by TBWA\Istanbul.
They envisioned TBWAI as a series of periodic gatherings designed to explore new ideas, artists, and ventures emerging from the intersection of creativity and artificial intelligence. And it truly delivered on that vision. It was one of the most enriching events I've attended.
The first presentation of this initial gathering was dedicated to Next Big App. We had an incredibly sharp audience who listened intently to our work, asking insightful questions. It was a fantastic feeling.
The main theme of both my talk there and my previous newsletter was about how companies can survive the dizzying pace of change brought by artificial intelligence (See: Growth Ritual #70).
In issue #70, I elaborate on this idea, but to summarize again: I believe large, established advertising agencies should now act as “Technology Curators”, effortlessly f…