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Growth Ritual #70

Growth Ritual #70

📋 IN THIS ISSUE: The 5-Year Plan Is Dead: How to Survive in an Age of Instant Obsolescence

Jul 03, 2025
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Growth Ritual #70
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The 5-Year Plan Is Dead: How to Survive in an Age of Instant Obsolescence

Remember when the world's major events could be discussed over the dinner table, digested from the evening news? That slow-drip of information is gone.

Today, a war can start, a market can crash, and a new technology can change everything—all before you’ve finished your lunch.

I want to start by acknowledging something that might feel a little unsettling, but it’s a truth we all need to confront: The relentless pace of change, supercharged by artificial intelligence, means that yesterday's revolutionary innovation is today's common tool.

If we don’t make a strategic pivot, our companies will quickly become undifferentiated, unvalued commodities.

Remember those "visionary" five-year plans we used to hold in such high regard? Frankly, they're largely a waste of time now.

I know some of you might be ready to object, but please bear with me; I'm here to put forth a different idea.

What used to be an evolution spanning dec…

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