Growth Ritual #68

📋 IN THIS ISSUE: Meta’s Ad Tools Redefine the Industry ~ ChatGPT vs Wikipedia ~ Machines Evolving Themselves

The Trust Economy: Why Human Connection Will Outlast the AI Revolution

In a world where AI and everything it brings will leave countless people jobless, while at the same time allowing every entrepreneur to turn their software-based ideas into reality quickly without needing investors or anything else — where competition will go absolutely wild, everything changes at a crazy pace — in this deeply uncertain world, I think the only thing that will remain truly “valuable” is trust.

To feel trust and to give trust—that's priceless.

Seth Godin takes a similar approach to all questions about the future of marketing.

He's someone known for his razor-sharp mind in the marketing world. His dozens of books and his short, punchy blog read like a collection of moments when his brilliant mind opens up to inspire us.

He says most brands are nothing more than logos and colors. Truly impactful brands are few and far between, and in the competitive madness I described earlier, brands that fail to make a re…