Growth Ritual #21
📋 IN THIS ISSUE: How a Restaurant's "Old" Soup Became a Marketing Masterpiece ✨ AI-Powered Work Automation Platforms ✨ Does AI Scare Away Your Readers? ✨ Find Your Comfortable Torture
🎙️ AUDIO DEEP DIVE OF THIS ISSUE:
Sammy & Mila offer in-depth analysis on each newsletter issue. Subscribe to their podcast on Spotify or any other podcast platform.
🧙♂️ TIPS & TRICKS:
How a Restaurant's "Old" Soup Became a Marketing Masterpiece
Ever feel like you need to constantly reinvent the wheel to grab attention?
Forget the crazy trends and outlandish marketing schemes! Here's a delicious lesson from a restaurant, Wattana Panich in Thailand that's been simmering up success for over 45 years with the same core product: their story.
This legendary spot in Bangkok boasts a beef noodle soup so good, people travel miles to try it.
But what's their secret ingredient?
Believe it or not, it's the pot itself!
They've been simmering their broth in the same pot for nearly half a century.
Now, before you wrinkle your nose, hear this out.
They're not just leaving some ancient, forgotten soup languishing in there. They have a clever method: every night, they remove the main batch, clean the pot (yes, they clean it!), and then keep a small amount of that incredible broth simmering overnight.
This “starter” becomes the base for the next day's soup, with fresh ingredients added in for a flavor explosion.
Over the years, this slow-cooking process has built a broth with depth and complexity that's simply unmatched.
The real takeaway here is this: your story is a goldmine you might be overlooking.
People crave authenticity, and a good story, especially one passed down through generations, is a powerful marketing tool. It adds a layer of tradition and trust that fancy slogans and gimmicks just can't replicate.
Think about it. You didn't just stumble into your business. There's a reason you do what you do, a unique way you approach things, maybe a family recipe passed down, or simply a genuine passion that fuels your hustle. That's your story, and it's powerful!
Next time you're brainstorming ways to attract customers, don't underestimate the power of your own history.
Here are some ways to turn your story into marketing magic:
Share your history on your website and social media. Let people know how you got started, what inspires you, and the values you hold dear.
Feature your story in local media. Many publications love highlighting the heart and soul behind local businesses.
Run contests or promotions that encourage customers to share their own stories related to your business.
Host events or workshops that showcase your passion and expertise.
By sharing your story, you're not just promoting your product or service; you're creating a connection with your customers. You're inviting them to be part of something bigger, something with a rich past and a promising future.
So, ditch the marketing fads and embrace your own unique narrative. Just like that legendary soup, let your story simmer and watch your business success become a recipe for generations to come!
📱 NEXT BIG APPS:
AI-Powered Work Automation Platforms
In previous issues, we've highlighted numerous AI-powered products and services that can streamline your work life.
However, keeping track of all these options can be challenging, and often, we postpone exploring them with a simple “Sounds great, I'll check it out when I have time”.
Well, now you're out of excuses.
Here are three platforms that allow you to build custom AI-powered solutions for your specific needs, without requiring any coding expertise.
1. Gumloop: Automate tasks without coding using Gumloop's AI automation service.
Drag and drop pre-built workflows to automate tasks like web scraping, data analysis, and content creation.
Integrate with various popular platforms for seamless workflow integration.
2. Scade.pro: Seamlessly integrate AI models into your projects with Scade.pro.
Utilize ready-to-use templates for quick setup and easy customization.
Monitor performance metrics and track costs across all your workflows.
Choose from over 1500 AI models to power your projects.
3. NexusGPT: Build custom AI agents to automate tasks and integrate with existing apps.
Automate repetitive tasks and streamline your workflow.
Integrate with existing applications for seamless work integration.
Leverage pre-built agents or create your own to fit your specific needs.
Don't let AI-powered work automation remain an idea. Explore these platforms and start streamlining your work processes today!
📊 TRENDS, RESEARCH & REPORTS:
Does AI Scare Away Your Readers?
Ever scroll through your favorite blog, get hyped about a killer article, only to see a creepy disclaimer at the top saying “This content was written by AI”?
Yeah, not exactly confidence-inspiring, right?
Well, marketing legend Neil Patel decided to see just how much this “AI-wrote-it” stigma hurts content. Buckle up, because the results are fascinating (and maybe a little relieving!).
Patel's crew ran a sneaky experiment. They took regular blog posts, the kind written by real, live humans (no robots in sight!), and slapped different disclaimers at the beginning.
For some readers, they saw the dreaded “AI wrote this article” Dun dun dun! (Spoiler alert: major fib).
For others, they got a slightly more honest “AI wrote this article, but a human edited it”
Now, here's the juicy part: Did this whole robot-writer thing affect how long people stuck around reading?
Articles with the scary “AI wrote it” disclaimer saw people bouncing faster than a rogue shopping cart in a crowded aisle.
So, what does this mean for you, the go-getter with a blog to fuel your marketing fire?
The lesson is clear: Don't underestimate the power of that human touch!
People crave genuine stories, relatable advice, and a voice that feels real. And guess what? AI just can't quite capture that (at least, not yet!).
The good news? You don't need to hire Shakespeare to write your blog. Just inject your own personality, share your real-world experiences, and keep it honest.
People will appreciate the authenticity, and your business will reap the rewards.
Here's the bonus tip: Don't be afraid to experiment! While AI might not be the content king (yet!), it can be a helpful sidekick.
Use it for brainstorming ideas, generating outlines, or even just checking your grammar. But remember, the final product – the blog post that truly connects with your audience – needs that human spark.
So, breathe easy, small business warriors. The robot takeover of content creation might be a ways off. In the meantime, keep pumping out that awesome, human-powered content, and watch your audience grow!
💡 INSPIRING IDEAS:
Find Your Comfortable Torture
Due to the path I've taken with Next Big App, life has been more challenging than ever for me lately.
Every time I step out of my comfort zone, I feel vulnerable, unsuccessful, and sometimes even exhausted. But I know this is normal. Because what I want to achieve is beyond my current abilities, and that's the beauty of it... Difficult steps taken towards a better life.
It's like the soreness you feel in your muscles the day after a workout. But those muscles need to tear and grow in order for you to become stronger.
With these thoughts in mind, the words of a comedian I deeply respect come to mind;
“I do the exact same thing now as I did when I was 21 in 1975. I sit and play with ideas. I'm never not working on material. Every second of my existence I'm thinking ‘Could I do something with that’. It's like going into the gym everyday. You walk in everyday and say ‘Oh jeeez... I gotta do this again?!’
Your blessing in life is when you find the torture you're comfortable with. That's marriage, kids, work, exercise... It is not eating the food you wanna eat...
Find the torture you're comfortable with and you'll do well.”― Jerry Seinfeld