The One Thing Every Product Leader Should Be Terrified Of

SEO is collapsing. The AI distribution shift is your last chance to gain an edge. Learn the 4 strategic moves to build a moat before the new gates close.

We are living through one of the most significant technology shifts in history with AI, but there’s a problem: the old ways of getting your product in front of users are burning.

SEO is collapsing, social algorithms are more unpredictable than ever, and the traditional playbooks are failing.

But this isn’t the first time.

Every major tech platform —from Facebook to Google to LinkedIn— has followed the same brutal cycle: they start open and generous to attract you, and once they have enough users, they close the gates and start charging for what was once free.

Right now, the AI distribution shift is just beginning. The window is open. The question isn’t whether you should play, but how to play it to win.

Here’s what I would do if I were starting a product today to win the next great distribution shift:

1. Understand the Game:

The AI revolution is happening, but the distribution shift is just beginning. Old channels like SEO and social are dying.

The next great platform will follow a ruthless…