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The “Delve” Trap: Why You’re Optimizing for a Reality That Doesn’t Exist

Don't find Product-Market Fit, create it. Use the "Hyperpop Effect" to force algorithms to build your market. Unlock the 4-step playbook to own a category of one.

Selim Yoruk's avatar
Selim Yoruk
Jan 08, 2026
∙ Paid

Open your LinkedIn messages. Scroll through your Twitter feed. Count how many times you see the word “delve”.

It’s everywhere, isn’t it?

You might think it’s just people trying to sound smart. It’s not. It’s a glitch in the matrix.

A recent linguistic analysis showed that usage of the word “delve” has skyrocketed since the release of ChatGPT.

Why?

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