Growth Ritual #89

3 Months or 3 Hours?: We Shared Tap Grow’s Vision on CNBC-e

Last week, I had the opportunity to be a guest on “Zero to One” on CNBC-e, one of Turkey’s leading business channels.

I was there to discuss Tap Grow, one of Next Big App’s flagship products, and the revolution that voice AI is creating in sales and marketing.

I wanted to share this excitement with you. As I emphasized on the program, we set out to solve an impossible equation.

The Problem: 3 Months, 4 Million TL, and Lost Opportunities

As I highlighted on the program, the biggest obstacles facing companies are “speed” and “cost”.

Let’s say you have a sales campaign where you want to reach 5,000 potential customers. Before Tap Grow, you only had two options:

• The Slow Way: A sales representative makes 70-80 calls a day, gets tired of being hung up on, and, in a best-case scenario, it takes them 3 months to finish the list. By that time, your customers have already gone to your competitors.

• The Expensive Way: You hire a team of 50-60 p…