Growth Ritual #89
3 Months or 3 Hours?: We Shared Tap Grow’s Vision on CNBC-e
Last week, I had the opportunity to be a guest on “Zero to One” on CNBC-e, one of Turkey’s leading business channels.
I was there to discuss Tap Grow, one of Next Big App’s flagship products, and the revolution that voice AI is creating in sales and marketing.
I wanted to share this excitement with you. As I emphasized on the program, we set out to solve an impossible equation.
The Problem: 3 Months, 4 Million TL, and Lost Opportunities
As I highlighted on the program, the biggest obstacles facing companies are “speed” and “cost”.
Let’s say you have a sales campaign where you want to reach 5,000 potential customers. Before Tap Grow, you only had two options:
The Slow Way: A sales representative makes 70-80 calls a day, gets tired of being hung up on, and, in a best-case scenario, it takes them 3 months to finish the list. By that time, your customers have already gone to your competitors.
The Expensive Way: You hire a team of 50-60 people from a call center. They finish in a day or two, but with training, infrastructure, and operator costs, this operation costs you 80.000 - 100.000$. Whether the campaign will even cover this cost is a complete mystery.
Neither scenario is sustainable in today’s competitive world.
The Solution: 3 Hours, at 1/40th the Cost
This is exactly where Tap Grow comes in.
We take a job that would take companies 3 months or cost 3-4 million TL, and we fit it into a single afternoon —2-3 hours— using our voice AI assistants.
As I stated on the program, we do this at roughly 1/40th of the cost. Tap Grow’s advanced AI assistants call thousands of people in a few hours, explain the campaign in a natural language, answer questions, and get you clear results.
“Will You Put Sales Reps Out of a Job?”
This was one of the most critical questions on the program. My answer is clear: No, quite the opposite, we are making them “super-human”.
In the past, a rep would only succeed in 3 out of 100 calls. The remaining 97 calls were wasted time and demoralizing.
Today, Tap Grow calls and filters thousands of people, directing only the genuinely interested customers to the human team with high conversion rates of 10%-15%. The rate at which these “qualified” leads we forward convert to sales is a full 30%.
The result?
As I shared on the program, it’s so effective that we’ve started hearing this from our clients: “Stop the calls, we’ve received so much demand that we need to hire new people to meet it”.
AI isn’t eliminating sales teams; it’s supercharging their productivity by allowing them to focus only on “closing”.
The AI Sold Itself!
This was one of the stories I told on the program that attracted the most interest. One of the AI assistants we created for a large corporate client with a service network across Turkey called a customer who was buying a service from this brand.
The AI completed its task, but the person who was called was very surprised to realize later that they had been talking to an AI.
This person turned out to be a high-level sales manager at a global technology firm. The manager who spoke with our assistant was so impressed by the technology that they called the brand they received service from, saying, “We must use this AI in our own processes”, and subsequently reached out to us.
In short, Tap Grow’s AI, during a sales call, not only performed its own duty with its performance but also turned a global technology firm into a potential customer for us.
This is the clearest proof of how natural and effective the technology we’ve developed is.
The Future: An AI Operating System for Businesses
This broadcast on CNBC-e showed once again how we, as Next Big App, are building our vision (to create an AI Operating System for businesses) from exactly the right foundation.
On this journey that started with Tap Grow, we are transforming AI into an accessible, fast, and efficient tool for everyone.
We look forward to working with all visionary brands that want to reduce their operational costs, multiply their sales, and focus their teams only on valuable work.
If you also want to fit 3 months of work into one afternoon, you can visit our site at tapgrow.ai or contact us directly by replying to this email.
I also extend my sincere thanks to Ömer Erkmen and Sonat Kaymaz for valuing us and inviting us to their program. 🙏