Growth Ritual #67

📋 IN THIS ISSUE: Meta’s Ad Tools Redefine the Industry ~ ChatGPT vs Wikipedia ~ Machines Evolving Themselves

AI’s Creative Coup: Meta’s Ad Tools Redefine the Industry

Last week, Meta unveiled a game-changer: AI-powered advertising tools capable of generating hyper-personalized campaigns without human input.

These tools, set to fully automate ad creation by 2026, analyze user behavior, context, and even emotional cues to craft tailored ads in real time.

For brands like Nike and Coca-Cola, the appeal is undeniable—why pay premium agency fees when AI can deliver targeted, visually compelling campaigns at a fraction of the cost?

Meta’s system allows brands to upload a product image and budget, with AI handling everything from copywriting to audience targeting and visual tweaks based on location or user activity.

This marks a seismic shift, shattering the advertising industry’s long-held belief that human creativity was irreplaceable.

The “big six” advertising agencies—WPP, Omnicom, Publicis, Dentsu, Interpublic, and Havas—are now staring down an existential threat. Already battered by stock declines (…